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Inter-disciplinary collaboration
‘Awatoru’ literally means three rivers. The Awatoru Project is about bringing together professionals from Design, Māori Arts and Culture and Business to develop innovative export focused businesses.
Model for development
The Awatoru business development process can be used to explore and realise the potential of untapped cultural assets, as well as maximising potential and adding value to existing assets. The Awatoru model provides a strategic roadmap for growth.
Cultural foundation
The Awatoru development model is underpinned by mātauranga māori – as an intellectual base, mana – as a values framework, and kaupapa – as a driving philosophy. This results in the development of unique businesses with cultural integrity.
