The Awatoru Advantage

Business connection

Awatoru provides an opportunity for designers and artists to work closely with business and to develop valuable business networks. 

Broadening practice

Awatoru provides scope for the practice of design and the application of art in a strategic manner, rather than through their narrow application as primarily aesthetic disciplines. This is one of the most rapidly developing areas of creative practice.

Opportunity for cultural expression

Awatoru provides an opportunity for the exploration and articulation of Māori culture and the development of a cultural aesthetic unique to New Zealand.